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Upstream Helps Flormel Increase eCommerce Sales and Reduce Cart Abandonment

Submitted by Anonymous (not verified) on Thu, 08/25/2022 - 09:02

Mobile marketing campaigns powered by Grow platform achieve 16x Return on Investment (ROI) for Brazilian healthy snacks company Sao Paulo, August 25th, 2022 – Upstream, the global specialist in mobile marketing has been selected by Brazilian healthy snack food provider Flormel to increase their online sales and reduce cart abandonment rates. Utilizing Upstream’s Grow platform, Flormel has already seen its sales grow 8% and achieve a 16x Return on Investment (ROI) in just 1.5 months....

Source: RealWire

Global digital transformation agency disrupts the UK market with world-class technology services

Submitted by Anonymous (not verified) on Tue, 08/23/2022 - 09:00

Integrated Management Systems (IMS) launches in the UK to empower businesses with technology, product strategy, and growth marketing expertise IMS opens its London office and aims to hire 100 new software engineers across the IMS Group by the end of 2023 London, UK; 23rd August 2022: Global digital transformation agency, Integrated Management Systems (IMS), has launched in the UK to empower businesses to build industry-disrupting ventures. According to Gartner, 91% of companies are engaged in...

Source: RealWire

Brazilian e-commerce sector continues to grow, says Upstream during Forum E-commerce Brazil

Submitted by Anonymous (not verified) on Wed, 07/27/2022 - 09:45

The technology company is showcasing its mobile marketing automation platform Grow and the real results achieved for e-retailers across industries Sao Paulo, July 27, 2022 - With the constant evolution of e-commerce in Brazil, Upstream, a global specialist in mobile marketing automation, is participating in one of the biggest conferences for e-commerce in the country, Forum E-commerce Brazil. The multinational company is seeking to introduce its solutions that can help e-commerce companies in the Brazilian...

Source: RealWire

New Study: Five years after EU antitrust fine, over half of UK Google Shopping ads still come from Google

Submitted by Anonymous (not verified) on Thu, 05/05/2022 - 10:56

Searchmetrics’ analysis suggests Google may have stopped trying to increase competition on Google Shopping in the UK since the country left the EU under Brexit Five years after the EU commission fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service in Europe to external competition, a new study suggests around 53% of ads on the platform in the UK, still originate from Google itself - up from...

Source: RealWire

3BL Media Acquires RealWire, Expands ESG News Distribution in UK and Europe

Submitted by Anonymous (not verified) on Wed, 04/27/2022 - 16:15

Lincolnshire, England, company is eighth acquisition for 3BL Media NORTHAMPTON, Mass., April 27th /3BL Media/ -- 3BL Media, Inc., the leading environmental, social and governance (ESG) content distribution and analytics platform for purpose-driven companies, announced today the acquisition of RealWire Limited, the online press release distribution service, expanding audience and reach in the United Kingdom and Europe. The acquisition is the eighth for 3BL Media since 2009. Terms were not disclosed. “Companies worldwide are committing...

Source: RealWire

New Study: 'Bricks beat Clicks' on Google as Walmart, Nordstrom and BestBuy make Big Search Visibility Gains in Pandemic Year 2

Submitted by Anonymous (not verified) on Wed, 02/02/2022 - 12:55

Retailers with a physical presence dominate Searchmetrics’ List of Top 10 eCommerce Winners in Google.com Organic Searches in 2021 San Mateo / Berlin, February 2, 2022 – Traditional big box retailers and department store brands with brick-and-mortar locations dominate the list of top ten eCommerce websites with the biggest gains in google.com search performance[1] in 2021 new research finds. While apple.com enjoyed the biggest absolute boost in search visibility during 2021, established retail brands walmart.com,...

Source: RealWire

Top Marketers from Unilever, OMR, Mastercard, Google, Meta, and More to Headline MMA IMPACT Germany Event

Submitted by Anonymous (not verified) on Thu, 01/20/2022 - 09:38

The Mobile Marketing Association’s virtual conference will help brand marketers navigate the evolving media and tech landscape MUNICH, January 20th, 2022 – Germany’s leading brand marketers and industry experts will share insights on how companies can drive long-term growth in an uncertain environment at MMA IMPACT Germany, a two-day virtual conference scheduled for February 16-17, 2022. Presented by the MMA Germany-the only English-speaking networking platform for the German marketing industry- MMA IMPACT Germany is designed...

Source: RealWire

Retention Cloud Leader CleverTap Names Jayant Kshirsagar as Senior Vice President of Marketing

Submitted by Anonymous (not verified) on Tue, 01/11/2022 - 13:39

Kshirsagar to lead CleverTap in driving customer connections and building communities through contextual and strategic marketing Mountain View, Calif., and Mumbai, India, January 11, 2022 -- CleverTap, the world's leading user engagement and retention cloud, announced today that Jayant Kshirsagar has joined its leadership team in the role of Senior Vice President of Marketing. Kshirsagar will lead the company’s marketing initiatives as it expands into new markets across the globe. Kshirsagar is a momentum player,...

Source: RealWire

New study: Around Half of Top Websites Still Failing User Experience Requirements Introduced in Google’s Core Web Vitals Update

Submitted by Anonymous (not verified) on Mon, 11/29/2021 - 13:30

Fashion and travel perform worse on user experience than other verticals according to data from Searchmetrics Berlin / San Mateo, November 29, 2021 – New research from Searchmetrics suggests around 50% of the top 100 most visible[1] websites on Google.com still fail to deliver a “good” page experience on desktop as defined in the search engine’s Core Web Vitals update which finished rolling out in August 2021. And 44% of the top 100 websites fail...

Source: RealWire

New study: Amazon wins biggest share of Google results in Apparel, Beauty, Sporting Goods and Health eCommerce

Submitted by Anonymous (not verified) on Tue, 11/23/2021 - 13:30

Report suggests retailers can win search traffic from Amazon by giving shoppers more “informational” content Berlin / San Mateo, November 23, 2021 – Amazon.com (9.7%), nordstrom.com (8.0%) and adoreme.com (5.0%) are first, second and third for the share of organic search results on Google’s first page when U.S. shoppers search for Apparel. In the Beauty sector, amazon.com (17.3%) is ahead of ulta.com (6.9%) and sephora.com (5.1%), while in Furniture the top three are wayfair.com (15.3%)...

Source: RealWire