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Aspera and LeuTek united under the umbrella brand USU

Submitted by Anonymous (not verified) on Thu, 01/28/2021 - 11:04

The company positions itself as a global software and service provider leader for IT and customer service solutions Möglingen, January 28, 2021. In an exciting move sure to secure its place as the international market leader for IT and customer service solutions, USU subsidiaries Aspera and LeuTek will now operate under the single brand name, USU. By pooling technologies and four decades of group-wide expertise from more than 10,000 customer projects, USU solutions help customers...

Source: RealWire

Confirmit Names Noel Hamill as New CMO

Submitted by Anonymous (not verified) on Wed, 01/13/2021 - 09:20

Seasoned marketing executive will drive marketing strategy and vision London, UK, Oslo, Norway and New York, NY, – 13 January 2021: Confirmit has today announced the appointment of Noel Hamill as Chief Marketing Officer, responsible for all aspects of the company’s marketing strategy globally. Confirmit, who was last year acquired by private equity firm Verdane, recently announced its intention to merge with leading customer insights provider, FocusVision. The merger is conditioned on receipt of regulatory...

Source: RealWire

Sophia Thomalla and Josip Heit plan sequel to G999 spot in Silicon Valley

Submitted by Anonymous (not verified) on Mon, 01/11/2021 - 09:00

GSB Gold Standard Banking Corporation AG: Since 08 December 2020, one of the most exciting commercials of the past year 2020 has been running, filmed in the architecturally ultra-modern banking district of Dubai, in the United Arab Emirates. To kick things off, Sophia Thomalla was seen in the middle of Times Square, on the big screens of the REUTERS and NASDAQ skyscrapers in New York (USA). Here, a breathtaking beauty from Germany also turned the...

Source: RealWire

Confirmit announces intention to merge with FocusVision

Submitted by Anonymous (not verified) on Thu, 01/07/2021 - 15:00

London, UK, Oslo, Norway and New York, NY, 7th January 2021 – Confirmit, a leading provider of solutions that enable Market Research, Customer Experience and Employee Engagement teams to turn insights into stories that fuel action, announced today its intention to merge with FocusVision, a leading provider of customer insights technology. The merger is conditioned on receipt of regulatory approvals and is expected to close in the second quarter of 2021. The merger harnesses...

Source: RealWire

Kenshoo to Acquire Signals Analytics to Fuel Intelligent Go-to-Market for Brands in Era of Digital Acceleration

Submitted by Anonymous (not verified) on Thu, 12/17/2020 - 14:04

First-of-its-kind intelligence platform will help brands make smarter, faster decisions by connecting consumer and market insights to performance marketing San Francisco and London (December 17, 2020) – Kenshoo, a global leader in marketing technology, today announced its intent to acquire Signals Analytics, a pioneer in AI-powered analytics for market intelligence. The acquisition positions the company to solve the biggest challenge brands face in the post-COVID-19 era: How to catch up with accelerated e-commerce adoption and...

Source: RealWire

World Health Organization and Out There Impact join forces to use the power of mobile to prevent the ongoing spread of COVID-19 as world awaits vaccine rollout

Submitted by Anonymous (not verified) on Wed, 12/16/2020 - 09:12

Global campaign looks to reach hundreds of millions of global citizens by early 2021, sharing reliable, accurate and engaging information, via mobile, on how to prevent infection and help contain the spread of COVID-19 16th December, 2020 – London, UK: Out There Impact, the impact division of mobile advertising and data monetisation company Out There Media, committed to using the power of mobile technology for the greater good, today announced that it is collaborating with...

Source: RealWire

German advertising market to grow significantly in the coming year and compensate for losses in 2020

Submitted by Anonymous (not verified) on Thu, 12/03/2020 - 14:20

JOM Group’s annual growth projection sees the advertising market in Germany in 2021 growing by between 3.5% and 6.0%. Hamburg, 3 December, 2020. Experts from the JOM Group, an agency for hybrid marketing communication, are forecasting a distinct increase in advertising investment for 2021. The agency’s annual forecast is based on two different scenarios predicting the further development of the pandemic and the economy in Germany. Indications for the advertising market have clearly been negative...

Source: RealWire

OKI Europe launches on-demand signage solution to empower organisations to adapt quickly to changing needs

Submitted by Anonymous (not verified) on Tue, 12/01/2020 - 12:29

The Design Hub, powered by Shoppa, allows businesses to produce, print and place professional signage in a few simple clicks Egham, 1 December 2020 – OKI Europe has launched The Design Hub, a user-friendly creative software, powered by Shoppa, for creating visual communications and marketing collateral in-house, on-demand. The Design Hub allows businesses to produce, print and place professional quality signage in minutes, offering a fast, cost-effective alternative to using third-party creative and print suppliers....

Source: RealWire

The Martech Divide: Clevertouch Marketing survey reveals marketing skills gap and 2021 investment priorities

Submitted by Anonymous (not verified) on Mon, 11/30/2020 - 10:00

‘The State of Martech 2020/21’ report provides insights into the Martech landscape 72% of respondents view marketing talent as more essential than technology, yet 53% spend more money on tech 77% of marketers will be increasing investment in martech services over the next 12 months Hampshire, 30 November 2020: Clevertouch Marketing, Europe’s leading marketing technology consulting and service provider, has revealed the results of its latest survey in its new report, The State of Martech...

Source: RealWire

OKI Europe launches 'Adapt Today' campaign to help businesses quickly respond to evolving market conditions

Submitted by Anonymous (not verified) on Thu, 11/26/2020 - 13:12

New campaign will see company offer free* Business Agility Pack valued at €500* to help businesses produce, print and place visual communications on-demand Egham, 26 November 2020 – OKI Europe has launched a new marketing campaign to help organisations adapt and respond to the disruption caused by the coronavirus pandemic. The ‘Adapt Today’ campaign, is the next phase in OKI Europe’s ongoing efforts to support businesses across the EMEA region, offering customers a free* Business...

Source: RealWire