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Former Qualifa founder James Burton appointed as Board Advisor at Citrus Ornge

Submitted by Anonymous (not verified) on Wed, 11/27/2019 - 08:50

November 27, 2019: Performance marketing, technology and publishing start-up, Citrus Ornge has appointed James Burton as Board Advisor – Strategy and Sales.James is an experienced entrepreneur who has built and grown companies across a range of sectors, from telecoms and software to technology marketing and garden annexes. In 2009 he founded Qualifa (tech lead generation), building the business to a multi-million turnover with offices in the UK, USA, Singapore and New Zealand. Qualifa was acquired...

Source: RealWire

BT partners with Manchester-based Purple to offer intelligent Wi-Fi for business

Submitted by Anonymous (not verified) on Mon, 11/25/2019 - 15:30

BT has announced a multi-year partnership with Purple, the Manchester-based specialists in Wi-Fi analytics and engagement.The partnership will see the incorporation of advanced customer engagement capabilities within BT Wi-Fi services early next year, enabling BT to provide high street businesses with a level of customer insight, tracking and analytics relating to footfall and user behaviour. The data is akin to that previously only accessible to those whose businesses operated in the online world. Purple provides...

Source: RealWire

BT partners with Manchester-based Purple to offer intelligent Wi-Fi for business

Submitted by Anonymous (not verified) on Mon, 11/25/2019 - 15:30

BT has announced a multi-year partnership with Purple, the Manchester-based specialists in Wi-Fi analytics and engagement.The partnership will see the incorporation of advanced customer engagement capabilities within BT Wi-Fi services early next year, enabling BT to provide high street businesses with a level of customer insight, tracking and analytics relating to footfall and user behaviour. The data is akin to that previously only accessible to those whose businesses operated in the online world. Purple provides...

Source: RealWire

Episerver Signs Definitive Agreement to Acquire 1:1 Personalization Company Idio

Submitted by Anonymous (not verified) on Tue, 11/19/2019 - 15:09

The Acquisition Immediately Enhances Episerver’s Analytics and Personalization Capabilities to Deliver Customer-Centric Digital ExperiencesNashua, N.H., Nov. 19, 2019 – Episerver™, the customer-centric digital experience company, has signed a definitive agreement to acquire Idio™, a content personalization and analytics platform powering the digital buying experience of some of the world’s largest enterprise organizations.

Zylpha Unveils High-Performance Pay As You Bundle Option For iManage

Submitted by Anonymous (not verified) on Tue, 11/19/2019 - 10:21

The UK’s leading legal systems innovator, Zylpha (www.zylpha.com), has announced an integration of its widely acclaimed legal document bundling software for the popular iManage 9 platform. Of particular note is the all new Pay As You Bundle functionality, enabling users to pay only for what they use. A traditional enterprise integration is also available for organisations with high user counts.By incorporating Zylpha’s digital document bundling, users can produce legal and other document bundles at a...

Source: RealWire

Citrus Ornge launches premium publishing lead generation offering

Submitted by Anonymous (not verified) on Wed, 11/06/2019 - 09:00

Premium publishers can engage with the lucrative Equity Release sector, which topped £3 Billion in the UK this yearNovember 6 2019: Performance marketing, technology and publishing business Citrus Ornge today announces the launch of a premium publishing lead generation offering. Figures this year for Equity Release in the UK topped £3 Billion (a 19% increase on the previous year) and retirement planning, pensions and annuities are three of the areas where premium publisher clients have...

Source: RealWire

"It's beginning to look a lot like a sustainable second-hand Christmas," says B-Stock

Submitted by Anonymous (not verified) on Mon, 11/04/2019 - 09:53

London, UK, 4 November 2019: The second-hand apparel market is growing 21x faster than the primary market, B-Stock, the world’s largest online B2B platform for returned and excess apparel, revealed today. The trend is being driven by the rise in online resale and consignment marketplaces, as well as young consumers who look to make more sustainable shopping choices. This holiday, with easy online access to big brands for smaller budgets and socially responsible purchasing in...

Source: RealWire

Zylpha Introduces Greenwoods GRM to Document Bundling Environment

Submitted by Anonymous (not verified) on Tue, 10/29/2019 - 11:54

Top 200 Law firm Greenwoods GRM LLP has chosen Electronic Document Bundling from Zylpha (www.zylpha.com) for use with its existing Visualfiles case management software. By automating the bundling process with Zylpha, the practice can save considerable time and resources, allowing its staff to spend more time with clients handling their cases. Greenwoods GRM has a strong reputation for delivering high quality legal services, combined with a personal and pragmatic approach to complex legal problems. The...

Source: RealWire

Six Seasonal Subjects for Retail Marketers

Submitted by Anonymous (not verified) on Thu, 10/17/2019 - 14:01

A Christmas Guide to Smart Marketing Tactics from Go Inspire Group(Leicester, 17 October 2019) As the 2019 run-up to Christmas gains momentum for retailers, marketing professionals are faced with an unusually difficult environment. Political uncertainties are likely to affect consumer spending during this all-important time of year for retail annual profitability. On top of this, murmurings about the threat of a global recession may also suppress the usual seasonal generosity of gift-giving.In the light of...

Source: RealWire

techUK launches study asking, “What does B2B Tech Sales need from Marketing in 2020?”

Submitted by Anonymous (not verified) on Wed, 10/16/2019 - 08:01

Take part in the survey here: https://www.surveymonkey.co.uk/r/b2btechsalesLondon 16 October, 2019: techUK, Champion Communications and Pure Potential have partnered to launch a study investigating the ways in which marketing can be of greater value to sales and business development in business-to-business technology companies.