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Famous Four Media Selects Sedo to Help Market its Premium Name Portfolio of Internet Domain Extensions

Submitted by Anonymous (not verified) on Thu, 11/21/2013 - 14:00

Applicant for 57 of the most exciting new generic TLDs is partnering with world's largest domain marketplace to bring its most popular names to marketCAMBRIDGE, MA and GIBRALTAR- November 21st, 2013 - Sedo, the world's largest premium domain marketplace and monetization provider, and Famous Four Media (FFM), one of the largest applicants for new generic top-level domains (gTLDs), today announced a partnership to bring some of the most exciting new domain names to market. FFM...

Source: RealWire

Retailers, Manufacturers and Brand Managers Gain Competitive Advantage From New Website Pricing Comparison Tool

Submitted by Anonymous (not verified) on Tue, 11/12/2013 - 12:38

Leading retail intelligence technology group Cogenta (www.cogenta.com) has launched Web Advantage, an innovative new tool, which for the first time, enables retailers, manufacturers and brand managers to compare real-time pricing across multiple product categories.Developed in response to client demand, Web Advantage provides highly accurate up to the minute price intelligence data and competitive price tracking from consumer good sites across the web. This enables the system's users to compare and analyse their own price-points and...

DMA and Econsultancy to launch digital skills training partnership in 2014

Submitted by Anonymous (not verified) on Mon, 11/11/2013 - 14:37

The Direct Marketing Association and Econsultancy have announced they are partnering to launch a series of co-branded digital training courses for marketing practitioners in 2014.The partnership will initially see six courses run from January to March. Subject areas will range from a fast track introduction to digital marketing skills to day-long courses focused on developing advanced customer experience, multichannel, email marketing, content and ecommerce skills.While the DMA runs a long-established annual programme of workshops, seminars,...

Source: RealWire

SmartFocus Launches New Product Enhancements to Help Marketers Deliver Smarter, Personalised Marketing

Submitted by Anonymous (not verified) on Wed, 10/23/2013 - 09:00

Company enriches real-time online customer experiences with enhanced reporting, recommendations, sites and social in the cloudLONDON, 23 OCTOBER 2013 - SmartFocus , a global leader in real-time, personalised cloud marketing, today announced the availability of its October 2013 product release. This release highlights innovations such as new Dashboards with Live Benchmarks, a new Rapid Deployment Kit for the integration of advanced real-time recommendations, enhanced web forms that support real-time automated campaigns, and expanded social Hashtag...

Source: RealWire

Thunderhead.com solution voted Best New Product of the Year by global peers at the 2013 International Business Awards

Submitted by Anonymous (not verified) on Thu, 08/29/2013 - 14:30

Thunderhead.com's Cloud-based ONE solution snatches gong for pioneering capabilities in the customer engagement spaceLONDON - August 29, 2013 - Thunderhead.com, a leader in enterprise solutions for customer experience and customer engagement, today announced a Stevie Award win, in the Best New Product of the Year category, for its ONE Correspond for Salesforce Version 2.0 solution, part of the companies ONE Engagement platform.The application, which is tightly integrated with Salesforce, offers users a seamless experience to...

Source: RealWire

Retail Pricing Activity Continues To Reinforce Recovery Optimism

Submitted by Anonymous (not verified) on Wed, 08/28/2013 - 10:29

The second quarter retailer pricing index report from UK retail analyst Cogenta (www.cogenta.com) reveals that Q2 pricing activity is up in every consumer category being tracked. Personal Care Products and Small Kitchen Appliances showed the biggest increases in activity; both categories that are directly related to discretionary consumer spend. Cogenta's in-depth behavioural analysis of this activity confirms the recent optimism that consumer spending is up and that a retail market recovery is now a reality.The...

Source: RealWire

Incisive Media re-affirms global relationship with Adestra as email marketing partner

Submitted by Anonymous (not verified) on Thu, 08/15/2013 - 13:36

100+ editors and marketers in Europe, US & Asia can now achieve:- A global view and sharing of successful email marketing tactics - Improved customer engagement- Better data access for improved commercial decision-makingAdestra, a global provider of email marketing solutions, is announcing today that its client, Incisive Media, one of the world's leading business-to-business (B2B) information providers, has once again selected the brand to consolidate, optimise and automate its email communications. The two companies have...

Source: RealWire

UKFraud Calls For Pre-Emptive Data Management Collaboration To Combat Insurance Fraud and Money Laundering

Submitted by Anonymous (not verified) on Tue, 07/30/2013 - 13:22

Leading UK Fraud prevention consultancy and analyst UKFraud (www.ukfraud.co.uk) is calling on the insurance industry to accelerate activity in its management of fraud and fraudsters. In its latest research, UKFraud recognises that huge in-roads have been made into combatting insurance fraud in the UK, but believes that in these times of big data analytics and collaborative systems, that the insurance industry could do better. This, says UK Fraud, can be achieved by sharing fraudster and...

Source: RealWire

Smaato is integrating mobile demand platform Adsmobi to drive global mobile real-time bidding revenue

Submitted by Anonymous (not verified) on Thu, 07/25/2013 - 15:00

San Francisco, New York - July 25, 2013 - Smaato, the leading global mobile Real Time Bidding (RTB) ad exchange and mobile Supply Side Platform (SSP), announced today that it is integrating mobile direct demand platform Adsmobi into the Smaato programmatic demand team to drive global mobile real-time bidding revenue under one unified Smaato Media Demand team. Since Adsmobi launched in February 2010, the company has seen three consecutive years of revenue growth with Headquarters...

Source: RealWire

Innovid Releases New Interactive Video Benchmarks Report to Help Advertisers Assess Video Performance

Submitted by Anonymous (not verified) on Tue, 07/23/2013 - 15:00

Having studied almost 2,300 campaigns throughout the first half of 2013, Innovid's report reveals that adding interactivity to pre-roll can increase ad engagement by 232 percentNew York, NY — July 23, 2013 — Innovid, the technology platform delivering immersive video advertising anywhere, today released its Interactive Video Advertising Benchmarks: H1 2013, the only report of its kind available to advertisers. Similar to Innovid's Q4 2012 Benchmarks, the report showed that campaigns leveraging video interactivity could...

Source: RealWire