1. RealWire digital advertising
  2. View items

Articles from RealWire direct marketing

Primary tabs

The CommsCo launches to deliver compelling comms, content and communities to growing businesses

Submitted by Anonymous (not verified) on Thu, 07/11/2013 - 09:00

- New agency opens with an established customer base and track record -A new comms agency has been launched by CleverTouch Marketing, in conjunction with previous LEWIS PR co-founder, Ilona Hitel.The CommsCo, which will be based in Winchester and Richmond, offers joined-up communications services to businesses which are looking for a content marketing strategy delivered via social media and PR channels. It will primarily focus on lead generation campaigns that build content at the heart,...

Source: RealWire

Three quarters of US’s top online retailers are failing to optimise email marketing for mobile

Submitted by Anonymous (not verified) on Tue, 06/18/2013 - 16:08

The dotMailer 'Hitting the Mark: Email Intelligence Report' ranks top UK and US online retailers on email marketing performanceMacy's ranks number one retailer in US, while House of Fraser tops UK and global rankingsOverall improvement in scores, but retailers still underperforming at sign up, subject lines and mobile optimisationLondon, 18 June 2013 - The top online retailers in the US are underperforming at critical elements of email marketing, including sign up and subject lines, a...

Source: RealWire

Transport for London Gives TaxiCast the Green Light

Submitted by Anonymous (not verified) on Tue, 06/11/2013 - 12:20

LONDON, June 11th, 2013 - BrightMove Media, innovators in digital advertising, today announced it has received official authorisation from Transport for London to launch TaxiCast on the first fleet of 25 London black taxis with digital taxi-top advertising. This is the world's first regulated and approved commercial roll out of digital roof top advertising on London black cabs. Being the first to market, BrightMove Media has worked very closely with both TfL and Transport Research...

Source: RealWire

Cogenta Releases Q1 Retail Pricing Report For UK Consumer Goods

Submitted by Anonymous (not verified) on Mon, 06/03/2013 - 14:43

One of the most comprehensive pricing reports ever produced for the UK consumer goods retail market was released today by leading retail intelligence group Cogenta (www.cogenta.com). The UK Price Index Report Q1 2013 which covers the 150 biggest UK retailers operating in all major categories, outside of grocery, delivers analyses on key aspects of retailers' pricing performance and behaviour.The report which is based on 800 million individual price points tracked online over the first three...

Source: RealWire

Backdrop of Economic Pessimism Forces UK Consumers to Re-Think Loyalty to Brands

Submitted by Anonymous (not verified) on Tue, 05/21/2013 - 10:34

Epsilon Survey Finds Rewards Programmes Low-Driver in Battle to Win-over British Consumers London, UK (21 May, 2013) - Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, today announced the UK results of the 2013 Consumer Loyalty Study in the report, Invest in Your Customers, and the UK Could be The Jewel in Your Retail Crown. The study revealed that only about a fifth of Britons (22%) feel strongly about their own...

Source: RealWire