Articles from SEO book seo info

Historically cloaking was considered bad because a consumer would click expecting a particular piece of content or user experience while being delivered an experience which differed dramatically.
As publishers have become more aggressive with paywalls they've put their brands & user trust in the back seat in an attempt to increase revenue per visit.

Our programmer recently updated our SEO toolbar to work with the most recent version of Firefox.
You can install it from here. After you install it the toolbar should automatically update on a forward basis.
It is easy to toggle on or off simply by clicking on the green or gray O. If the O is gray it is off & if it is green it is on.

Changing User Intents
Google's search quality rater document highlights how the intent of searches can change over time for a specific keyword.
A generic search for [iPhone] is likely to be related to the most recent model. A search for [President Bush] likely was related to the 41st president until his son was elected & then it was most likely to be related to 43.
Faster Ranking Shifts

Subscription Management
I have active subscriptions with about a half-dozen different news & finance sites along with about a half dozen software tools, but sometimes using a VPN or web proxy across different web browsers makes logging in to all of them & clearing cookies for some paywall sites a real pain.
If you don't subscribe to any outlets then subscribing to an aggregator like Apple News+ can make a lot of sense, but it is very easy to end up with dozens of forgotten subscriptions.