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Mobile Marketing Association Germany Boosts Board Membership; Leading Companies Reveal 2018 Top Trends and Opportunities

Submitted by Anonymous (not verified) on Mon, 01/22/2018 - 13:30

BERLIN, GERMANY - January 22, 2018: The Mobile Marketing Association (MMA) Germany announces the addition of leading companies to its board including Verve, a leading location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes, and WallDecaux, outdoor advertising giant and part of the JCDecaux Group, the largest Out-of-home (OOH) advertising corporation in the world. Tapping the expertise of its new and existing board members and member companies, which now includes...

Source: RealWire

NewVoiceMedia appoints John Eng as new Chief Marketing Officer

Submitted by Anonymous (not verified) on Wed, 01/17/2018 - 11:21

LONDON, 17 January 2018 – NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to create exceptional, emotive customer experiences to serve better and sell more, has appointed John Eng as Chief Marketing Officer.Based in San Francisco, John will lead NewVoiceMedia’s global marketing and product marketing organisations and strengthen its brand momentum as provider of leading cloud solutions for sales and service teams. John has been passionate about...

Source: RealWire

Artesian Solutions Makes List of Top UK B2B Tech Companies

Submitted by Anonymous (not verified) on Wed, 01/10/2018 - 09:00

10th January 2018: Artesian Solutions, the powerful Artificial Intelligence driven service that equips client facing teams with the resources they need to succeed in a modern commercial environment, has been named amongst the Top 25 UK B2B Companies. As part of its annual report on the state of B2B software in the UK, G2Crowd published its Top 100 listing at the start of 2018, ranking Artesian at number 25 for top rated products based on...

Source: RealWire

Speedo launches swimming into the 21st century with Amplience

Submitted by Anonymous (not verified) on Mon, 12/18/2017 - 08:00

London, UK, 18th December 2017 – Amplience, the platform for Retail Engagement, announced that it has been working with swim category leader Speedo to help launch swimming into the 21st century, reimagining its content (delivery across platform) and creating a unified process to enhance the customer journey.Customer shopping habits have changed – their journey and experiences have become as important as the destination and purchase. By taking a unified approach through merging commerce and brand...

Source: RealWire

Confirmit adds machine-learning power and end-to-end usability enhancements

Submitted by Anonymous (not verified) on Thu, 12/07/2017 - 09:00

Latest release of Confirmit Horizons also endorsed for its unmatched security and availabilityLondon, UK and Oslo, Norway and New York, NY: 7 December 2017: Confirmit has released end-to-end usability enhancements, together with machine-learning powered analytics, that will benefit all companies deploying Market Research, employee engagement, or Customer Experience programmes. Alongside these new innovations in Version 23 of Confirmit Horizons, Confirmit is proud to announce that its software has been successfully audited for SOC 2 compliance,...

Source: RealWire

Digital influencers overtake celebrities as the most popular choice for brand endorsements in 2017; niche ‘unconventional’ talent enter the mix

Submitted by Anonymous (not verified) on Thu, 11/30/2017 - 09:09

With social media now critical to all communications, digital influencers play a central role in branded storytelling. This has placed more pressure on traditional celebrity ambassadors to up their game online, and forced marketers to adopt a more blended approach to talent-led campaigns in this new age of influence.London, United Kingdom. Digital influencers represent the largest majority group that brands have worked with for endorsement and commercial opportunities this year. According to ‘The Age of...

Source: RealWire

Only 25% of mainframe customers confident their security is GDPR compliant, new survey suggests

Submitted by Anonymous (not verified) on Wed, 11/29/2017 - 17:13

Improve mainframe security, say users – because data privacy rules are getting tougher, cyber criminals are getting smarter and mainframes are more connected to the outside world Only one in four IBM mainframe customers questioned in a new UK survey are confident that their system security complies with the incoming General Data Protection Regulation (GDPR). 31 per cent think they are not compliant, while 40 per cent do not know. Around four per cent are...

Source: RealWire

Amplience powers rich media production with SAP® Hybris® Commerce

Submitted by Anonymous (not verified) on Fri, 11/24/2017 - 10:37

24th November 2017, London, U.K. - Amplience today announces the release of Amplience Extension for SAP® Hybris® Commerce. Designed to accelerate and simplify the implementation of Amplience Dynamic Media solutions for retailers, the update extends the SAP Hybris solution to allow for the delivery of rich, engaging product and promotional media to customers’ devices. The Amplience Extension is SAP-certified for integration with SAP Hybris Commerce.Whether serving apparel, grocery, pharmaceutical products or more, retailers are increasingly...

Source: RealWire

Latest Zylpha Integration Addresses Legal Workflows

Submitted by Anonymous (not verified) on Thu, 11/23/2017 - 12:25

A partnership between leading legal systems innovator Zylpha (www.zylpha.com) and cloud based address management company PCA Predict (www.pcapredict.com) brings rapid postal address generation to legal workflows. Aimed at users of LexisNexis Visualfiles case management software, the new integration means that by entering a postcode, or part of an address, users can automatically generate the full Royal Mail postal address, without leaving their work.

ASICS Digital Hits the Ground Running with Qubit Aura for Mobile Web

Submitted by Anonymous (not verified) on Wed, 11/15/2017 - 16:31

Scaling 1:1 personalization with mobile web solution for product discovery [NEW YORK - 15 November 2017] - Qubit, the leaders in marketing personalization technology, today announced that ASICS Digital, an ASICS division responsible for the continued development of Runkeeper and other consumer-centric digital platforms, has partnered with Qubit to enhance its mobile web presence. Qubit Aura leverages the latest in artificial intelligence (AI) to create an app-like shopping experience for small screens. The experience is...

Source: RealWire