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Upstream unveils the “supervillain” league behind malware-infected phones

Submitted by Anonymous (not verified) on Wed, 03/11/2020 - 11:10

Clickbot, Click Jacker, IP Spoofer, Phone Jacker and Emulator – the five new supervillains out to get your mobile and money London, March 11th, 2020 – International mobile technology firm Upstream has unveiled a new team of supervillains in a bid to explain the complex workings of malware and mobile ad fraud. Each of the supervillains represents one of the five typical rogue behaviours of malicious apps currently in operation. The team of supervillains has...

Source: RealWire

Exponential Interactive Announces Its New Business Division, VDX.tv, Is Expanding Into International Markets

Submitted by Anonymous (not verified) on Sun, 03/08/2020 - 21:00

VDX.tv allows brands to amplify their advertising with customised, video-driven solutions served across channels and screens, including connected TV. APAC-- Digital advertising leader Exponential Interactive announces today that it is rolling out its new, video-driven business division, VDX.tv, in international markets. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a successful launch in the U.S. in October...

Source: RealWire

Exponential Interactive Announces Its New Business Division, VDX.tv, Is Expanding Into International Markets

Submitted by Anonymous (not verified) on Sun, 03/08/2020 - 21:00

VDX.tv allows brands to amplify their advertising with customised, video-driven solutions served across channels and screens, including connected TV. APAC-- Digital advertising leader Exponential Interactive announces today that it is rolling out its new, video-driven business division, VDX.tv, in international markets. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a successful launch in the U.S. in October...

Source: RealWire

“2020 is set to be the year of RCS,” says mGage

Submitted by Anonymous (not verified) on Wed, 01/29/2020 - 12:33

London UK, 29 January 2020 – The interaction between organisations and consumers is set to become revolutionised with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging. The next generation of SMS is set to surge in 2020 – with predictions that it will create a market worth more than US $74 billion by next year, according to GSMA. Brands searching for innovative and new ways to engage their end-users...

Source: RealWire

“2020 is set to be the year of RCS,” says mGage

Submitted by Anonymous (not verified) on Wed, 01/29/2020 - 12:33

London UK, 29 January 2020 – The interaction between organisations and consumers is set to become revolutionised with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging. The next generation of SMS is set to surge in 2020 – with predictions that it will create a market worth more than US $74 billion by next year, according to GSMA. Brands searching for innovative and new ways to engage their end-users...

Source: RealWire

93% of mobile transactions blocked as fraudulent in 2019 says new report on mobile ad fraud by Upstream

Submitted by Anonymous (not verified) on Wed, 01/29/2020 - 11:56

98,000 malicious Android apps and 43 million infected devices in 20 countries 32% of most malicious apps still available on Google Play London, January 29th, 2020 - 93 percent of total mobile transactions in 20 countries were blocked as fraudulent in 2019 according to a report on the state of malware and mobile ad fraud released today by mobile technology company, Upstream. The “Invisible Digital Threat” data is based on deployments of Upstream’s Secure-D full-stack...

Source: RealWire

93% of mobile transactions blocked as fraudulent in 2019 says new report on mobile ad fraud by Upstream

Submitted by Anonymous (not verified) on Wed, 01/29/2020 - 11:56

98,000 malicious Android apps and 43 million infected devices in 20 countries 32% of most malicious apps still available on Google Play London, January 29th, 2020 - 93 percent of total mobile transactions in 20 countries were blocked as fraudulent in 2019 according to a report on the state of malware and mobile ad fraud released today by mobile technology company, Upstream. The “Invisible Digital Threat” data is based on deployments of Upstream’s Secure-D full-stack...

Source: RealWire

Search outperforms social based on Episerver analysis of 4 billion sessions

Submitted by Anonymous (not verified) on Mon, 01/13/2020 - 13:00

Episerver releases Its biannual B2C benchmark report detailing retail key performance indicators across traffic sources and devices NRF Big Show, New York, Jan. 13, 2020 – Social media conversions are trending upward – despite being outperformed by organic and paid search – according to data from Episerver™, the customer-centric digital experience company. Search still performs better than social, based on new Episerver analysis of 4 billion sessions. Retail brands have a big opportunity to turn...

Source: RealWire

Search outperforms social based on Episerver analysis of 4 billion sessions

Submitted by Anonymous (not verified) on Mon, 01/13/2020 - 13:00

Episerver releases Its biannual B2C benchmark report detailing retail key performance indicators across traffic sources and devices London, Jan. 13, 2020 – Social media conversions are trending upward – despite being outperformed by organic and paid search – according to data from Episerver™, the customer-centric digital experience company. Search still performs better than social, based on new Episerver analysis of 4 billion sessions. Retail brands have a big opportunity to turn passive swipers into active...

Source: RealWire

Secure-D sweeping international cybersecurity awards 

Submitted by Anonymous (not verified) on Mon, 11/18/2019 - 09:30

Upstream’s antifraud platform walks away with double accolades at the AfricaCom Awards and UK Business Tech Awards London and Cape Town, November 18, 2019 – Leading mobile technology company Upstream announces that its mobile anti-fraud platform, Secure-D, protecting mobile users and safeguarding mobile operators’ revenues walked away with two top industry awards across the globe. Secure-D was awarded Security Product of the Year at AfricaCom, and also Best Application of Tech Security at the UK...

Source: RealWire