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New free white papers address the roots of the content marketing challenge

Submitted by Anonymous (not verified) on Wed, 07/09/2014 - 11:17

…written by the Content Marketing Institute & sponsored by North Plains 9th July 2014, London, UK - North Plains has announced that is has sponsored two free new white papers, authored by Robert Rose, Chief Strategist at the renowned Content Marketing Institute. Both documents look at how marketers are struggling to manage and implement content marketing successfully and suggests some practical answers. The first white paper "Using DAM To Turn Your Content Marketing Up to...

Source: RealWire

KLM sees email conversions quadruple with implementation of Webtrends Streams

Submitted by Anonymous (not verified) on Tue, 07/08/2014 - 09:28

KLM achieves 72% click through rates for email campaign with WebtrendsLONDON, UK 8th JULY 2014 - Webtrends, the global leader in digital marketing solutions, today announced that leading travel company, KLM, has implemented its Analytics, Optimize and Streams solutions, resulting in a significant rise in the success of KLM's email marketing campaigns.Webtrends Analytics has empowered KLM to maximise its email marketing strategy using data-driven evidence and knowledge, allowing KLM to have a better understanding of...

Source: RealWire

AppFlood's RTB reach into China is a perfect fit for latest partner Bidstalk

Submitted by Anonymous (not verified) on Thu, 07/03/2014 - 11:00

Bidstalk's global footprint gives significant boost to AppFlood's mobile ad inventoryAppFlood integration boosts Bidstalk's global reach, particularly across China and AsiaLondon & Beijing, 3 July 2014 - AppFlood (www.appflood.com), the China-based global mobile real time bidding (RTB) exchange, today announced it had added Bidstalk, the mobile advertising and app monetization platform, to its growing list of mobile advertising partners.

Companies must crack ‘social’ customer service in order to survive

Submitted by Anonymous (not verified) on Thu, 06/26/2014 - 10:36

Forrester Research commissioned by Conversocial predicts social customer service technology will become number one investment in 2014, as brands realise social networks are more than just a marketing toolLondon Thursday 26th June 2014 - A Forrester study*, commissioned by the leading social customer service platform Conversocial, has revealed a lack of ownership and understanding of social media within organisations that could see brands fall behind in the overall customer service stakes. Over half (67%) of...

Source: RealWire

Mobile technology takes direct mail personalisation to a new level

Submitted by Anonymous (not verified) on Wed, 06/25/2014 - 09:03

iAM™ (Interactive Advertising Mail) mobile technology officially launches Combines the reach of direct mail with the power of the mobile webDemographic and historical data creates dynamic, personalised offers and experiences Experiential competition gives marketers insight and chance to win an exclusive Italian breakExhibiting on Stand A196 at MarketingWeekLive June 25th/26th at OlympiaHarrogate, North Yorkshire, UK - 25 June 2014Documobi's breakthrough iAM™ (interactive Advertising Mail) technology takes direct mail to an entirely new level of personalisation...

Source: RealWire

Rapha Racing Speeds-up its International Online Expansion with Sceneric and hybris

Submitted by Anonymous (not verified) on Wed, 06/25/2014 - 08:00

….British cycling luxury clothing specialist selects Sceneric to implement a new global website powered by the hybris Commerce Suite……London - 25 June 2014: Sceneric, a leading web and e-commerce consultancy, today announced it has launched the new omni-channel platform for Rapha Racing, creators of high quality cycling clothing and accessories. Based on version 5 of the hybris Commerce Suite, the new online channel will enable the British luxury cycling accessory firm to pursue its international...

Source: RealWire

As etail Europe approaches, Peacocks Joins Pentagon's Fashion clients to tap into online marketplaces

Submitted by Anonymous (not verified) on Fri, 06/20/2014 - 11:45

London, 20th June: Market-leading ecommerce service provider, Pentagon, is driving online retail in the fashion sector, launching a store on etail giant eBay to enhance customer choice and experience.Peacocks is the latest fashion retailer to partner with Pentagon, taking advantage of new opportunities offered by online marketplaces. The firm also joins a long line of established and high profile brands currently selling on eBay.Since its launch in 2010, eBay's fashion outlet has grown to over...

Source: RealWire

UK insurers failing to deliver channel choice to consumers

Submitted by Anonymous (not verified) on Thu, 06/19/2014 - 13:30

Eptica research finds that just 30% of emails and tweets answered successfullyReading, 19 June 2014: UK insurers are struggling to cope with social media and online channels, responding accurately to less than 1 in 3 tweets and emails on average, according to the Eptica Multichannel Customer Experience Study. The research also found that insurers are failing to deliver on all channels - just 20% responded to questions asked on Twitter and via email, meaning the...

Source: RealWire

Video Takes 65% Share of Google Universal Search, While Product Listing Ads Rise 200%, Finds New Study

Submitted by Anonymous (not verified) on Wed, 06/18/2014 - 14:00

Searchmetrics research says Universal Search Integrations appear in 81% of all Google searchesSan Mateo - June 18, 2014 Google delivers blended or Universal Search results for around 81% of all searches according to a new study from pioneer and leading global, enterprise SEO platform provider, Searchmetrics. During 2013, Universal Search Integrations featuring Video results appeared for 65% of keyword searches, while the total count of Google Shopping Product Listing Ads (PLAs) appearing within Universal Search...

Source: RealWire

IHS and Zentrick Partner for Unique Research into Interactive Video Market

Submitted by Anonymous (not verified) on Wed, 06/18/2014 - 13:37

First ever study into global size and value of current and future marketCannes, France - 18th June 2014: With 81 percent of brands already integrating online video production into their marketing strategies and video budgets expected to increase in the next year, interactive video pioneer Zentrick has partnered with IHS, the leading global source of information and insight, to create the first ever global research into the evolution of this growing sector; interactive video.Pairing Zentrick's...

Source: RealWire