Articles from RealWire advertising feed

Study analyzes the digital customer experience delivered by 50 leading direct-to-consumer brands in categories such as fashion and beauty NEW YORK and LONDON (February 18, 2020) - Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research. 63% also reveal they are more likely to...

Source: RealWire

Searchmetrics Q4 2019 study reveals retail websites are failing to satisfy informational searches for consumer electronics San Mateo, February 11, 2020 – Bestbuy.com is the most visible[1] website in Google’s (Google.com) page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new Searchmetrics study. Second and third are Amazon.com and Walmart.com. For searches related to mobile phones, t-mobile.com is the most visible on page...

Source: RealWire

London and Paris, 22 January 2020, Mumsnet, the UK’s most popular website for parents, is improving the experience for its community with innovative personalisation technology from Kameleoon. This technology enables Mumsnet to automate and deliver relevant content and offers to users at key points in their customer journey, based on user behaviour and segmentation. 75% of Mumsnet's 10 million monthly unique visitors say they visit Mumsnet for advice, and 96% say they trust product recommendations...

Source: RealWire

Episerver releases Its biannual B2C benchmark report detailing retail key performance indicators across traffic sources and devices London, Jan. 13, 2020 – Social media conversions are trending upward – despite being outperformed by organic and paid search – according to data from Episerver™, the customer-centric digital experience company. Search still performs better than social, based on new Episerver analysis of 4 billion sessions. Retail brands have a big opportunity to turn passive swipers into active...

Source: RealWire