Articles from AdWeek Advertising and branding

If 2014's battle cry for women is "Love who you are" (see all the "real women" campaigns out there), then weight-loss brands need to tread lightly in their marketing. Weight Watchers has done that in a body-positive way with its new spot featuring Jessica Simpson. The opening lines are a hit. "This body made two amazing little human beings. I love this body and what it's capable of, no matter what size," she says.

We've seen this marketing stunt countless times: Big brand dips into its deep pockets to give some hardworking, deserving, photogenic youngsters a new playground or a concert or a trip to Toys R Us. But this well-worn tactic can still wield some power. This time, it's Gatorade, with a cameo from Dwyane Wade, giving an extreme makeover to a high school basketball team's locker room in New Orleans. The Riverdale Rebels, it seems, haven't had a very good run in the past few decades.

Go Ninja Go! Who says Vanilla Ice never had any street cred? Everyone, I guess. And when it comes to hip hop, they're right. But … who cares? The rapper (term used loosely) is prop-ah as hell in this self-deprecating Kraft Macaroni & Cheese commercial from Crispin Porter + Bogusky, skewering his goofy persona and, against all odds, stretching his 15 minutes of fame into a fourth decade.

In retrospect, it seems obvious. To get cats to pay attention to your direct mail, just soak the damn fliers in catnip—and watch the kitties lose their minds when the mail arrives. That's what Vancouver agency Rethink did recently for a cat litter client. As seen in the video below, the engagement with the marketing is undeniable—and pretty cute to watch also.