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Univision Adds 'La Fabrica' Division to Its Video Portfolio

Submitted by Anonymous (not verified) on Fri, 02/14/2014 - 19:01

Univision is launching a digital arm called La Fabrica, a Spanish and English-language initiative that will produce original Web video series. While Boris Gartner, vp of La Fabrica, told Adweek that brand sponsors were lined up, he wouldn't disclose names. However, his team's first program, Medicina Desconocida (translates as Strange Medicine), has six 23-minute episodes already live, and 15-second pre-roll ads for Kmart appear before each video.

2 Guys Named Brad Head to BarrettSF

Submitted by Anonymous (not verified) on Fri, 02/14/2014 - 18:39

Back in the day, the hot creative team at Fallon (and later, Mother) was an inseparable duo known simply as the Swedes. Well, now barrettSF has the Brads. Brad Kayal and Brad Phifer, a creative team at Venables Bell & Partners in San Francisco, have joined barrettSF as senior art director and senior copywriter, respectively. At their new agency, Kayal and Phifer will work on existing accounts like YP and Pac-12 Networks and contribute to new business pitches.

PTTOW Expands Marketing Roster for Annual Getaway

Submitted by Anonymous (not verified) on Fri, 02/14/2014 - 17:03

The marketing world is a game of one-upmanship: Who can put on the better show and deliver the bigger surprise? So when your audience is leaders in marketing, how do you wow them? That’s where Roman Tsunder comes in with PTTOW. The marketing event for marketers is one over-the-top stunt after another, and translated from comic book lingo, PTTOW (pit-ow) basically means punch in the face. As an acronym it stands for Plan to Take Over the World.

You Won't Believe How This Magazine Replied to a Photographer's Copyright Claim

Submitted by Anonymous (not verified) on Fri, 02/14/2014 - 16:02

How should you respond if a photographer says you're using her photo without permission? Probably not by calling her an asshole. Kathy Shea Mormino, proprietor of the popular backyard chicken site The Chicken Chick, says that's what happened to her when she tried to get one of her photos removed from Survival Magazine's Facebook page and blog.

Most Interesting Man Eclipsed by Fake Bobsledders in New Dos Equis Ad

Submitted by Anonymous (not verified) on Fri, 02/14/2014 - 15:31

The Olympic athletes in this Dos Equis ad may just be actors (the Olympics won't let non-sponsors use legit athletes for advertising), but they still end up being the stars of this ad ostensibly about the Most Interesting Man in the World. It's less an ad for beer and more of an ad for female bobsledding, since the women at the start of this video have gotten a lot of the attention. Gross, creepy attention, especially in the comments of the YouTube clip or whichever website is drooling over them, but attention all the same.

Wyden is the Senator To Watch on Ad Tax Deduction

Submitted by Anonymous (not verified) on Fri, 02/14/2014 - 15:07

The fate of the advertising tax deduction on the Senate side now rests with Ron Wyden (D-Ore.), who was officially confirmed by the Senate as chairman of the powerful finance committee on Thursday. Wyden takes over from Sen. Max Baucus (D-Mont.) who was confirmed last week as ambassador to China.

Kao USA Launches Creative Review

Submitted by Anonymous (not verified) on Fri, 02/14/2014 - 14:50

Kao USA has launched a review of creative responsibilities for global brands John Frieda, Jergens, Biore and Curel. In a terse press release, the company said it and incumbent Kirshenbaum Bond Senecal + Partners have “mutually agreed to separate.” “We are deeply grateful to KBS+P and their partnership for the past ten years,” said Dave Muenz, regional executive officer for Kao’s mass business.

Paris Is Prepared for Love Emergencies With Breakable Flower Boxes for Valentine's Day

Submitted by Anonymous (not verified) on Fri, 02/14/2014 - 14:48

If any unexpected flames of love start flickering in Paris for Valentine's Day today, the Cupid-shot lovesick fools will be ready. That's because the Flower Council of Holland (an industry group that helps florists build their businesses) has installed 1,500 cute little red boxes that are modeled after emergency boxes—but contain single red roses. "In case of love at first sight, break glass," the boxes say. It's a cute idea, and not as dangerous as it sounds. The "glass" is actually cellophane. Agency: Kingsday.

Net Income Falls at Interpublic

Submitted by Anonymous (not verified) on Fri, 02/14/2014 - 14:46

Net income fell at Interpublic Group last year—both in the fourth quarter and for the full year—despite revenue gains in each period. Revenue grew 3 percent in Q4 to 2.12 billion and 2 percent for the year to 7.12 billion, compared to the same periods in 2012. On an organic basis, revenue rose nearly 4 percent in the quarter and about 3 percent for the year. That said, net income for the year slid to $259.2 million from $435.1 million in '12. And for the quarter, net income fell from $313.3 million in '12 to $193.1 million in 2013.