Articles from AdWeek Advertising and branding

From the peanut gallery at Reddit comes this amusing, fake Audi ad that plays off the four-rings snafu during the Opening Ceremony of the Winter Olympics in Sochi, Russia.

Classical paintings replace advertisements on Paris billboards in "OMG, Who Stole My Ads?"—a series of provocative photographs by French artist Etienne Lavie. The project recalls last summer's "Art Everywhere" program in England, led by Innocent Drinks co-founder Richard Reed, which saw reproductions of 57 popular works replace ads on 22,000 out-of-home ad sites, including billboards, bus shelters, tube stations and office buildings.

Maxus has turned to an executive with experience at publishers and cable networks to lead its content development in North America. As content director, Lori Greene will work closely with North American chief strategy officer Mark Egan and branded content executives at GroupM, the larger group that oversees all WPP Group media agencies. So, while Greene may hire associates to bolster Maxus' content offering, she'll primarily look to leverage existing services at GroupM to meet the needs of Maxus clients, explained Egan.

Here's a fun neighbor-shaming McDonald's billboard from DDB Stockholm. Sitting right at the border between Sweden and Norway, the billboard displays comparative pricing for Big Macs in the two nations—egging on Norwegians to take advantage of Sweden's cheaper burgers. In other words, it's the rare fast-food ad that doubles as fodder for exchange-rate geeks.