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These Brands Scored Big on Sunday Without Expensive TV Spots

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 23:16

Another year, another conversation dominated by the biggest spenders. Or was it really? While official advertisers monopolized the stage during Sunday night's big game, even those shops that didn’t plop down millions of dollars managed to ride the social buzz through cleverness and quick thumbs. First let's look at the main players for context. Official advertisers during the game enjoyed an overall boost in social mentions 6.2 times above an average day, according to data from Adobe Digital Index (ADI).

A Play By Play From Jaguar's Super Bowl Social Media Lair

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 19:08

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter piggybacking on its #goodtobebad hashtag. When you’re cultivating a bad boy image with villainous Brits in your commercials, you don’t abide rivals squatting on your hashtag.

Ad of the Day: Here's the Commercial That Apple Almost Ran on the Super Bowl

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 18:30

There was lots of speculation in recent weeks that Apple might be running a Super Bowl commercial this year to mark the 30th birthday of Macintosh—and of the Super Bowl spot that so famously launched it. That didn't happen. But this morning, Apple did release just such an ad online.

The Year's Bleakest Super Bowl Ad Ran in Utah, and Is Tough to Watch

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 16:54

Every region had its own odd selection of local ads during last night's Super Bowl, but Utah surely takes the prize for most uncomfortable viewing-party moment. In an eerily quiet and hypnotically rotating road-safety PSA, the Utah Department of Transportation depicted a dead child lying in an overturned car. A dead kid. During the Super Bowl. "Sam looks like he's sleeping, but he's not," the narrator explains. "He's not thinking. He's not breathing.

Georgia Lawyer Makes the Year's Most Ridiculously Badass Local Super Bowl Ad

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 16:06

If you weren't bowled over by any of the Super Bowl commercials last night, well, you weren't watching in Savannah, Ga. The folks there, as Tenacious D would say, had their asses blown out—thanks to this insane ad from Jamie Casino. The lawyer filled the entire first local ad break with the two-minute heavy-metal masterpiece below, which basically tells his life story. A Saul Goodman-esque figure, Casino was a lawyer to the crooks until something bad happened to him—and he reinvented himself.

The 10 Best Ads of Super Bowl XLVIII

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 14:38

When the Super Bowl is a blowout, you need the commercials to pick up the slack. The good news from Sunday night: On the whole, the ads were stronger than last year. The bad news: Nobody was really riveted to their TVs and drafting off the energy of a thrilling football game. Still, there was lots to enjoy from advertisers on Sunday night. Among our favorite spots: 10. TurboTax Agency: Wieden + Kennedy Brilliantly directed by Bryan Buckley, this commercial took a fun insight—that Super Bowl Sunday isn't the greatest day for most football fans—and ran with it.

Chevy Paid $560 Million to Sponsor Manchester United, and Now It's Pulling Out of Europe

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 03:00

Chevrolet’s desire to become a global brand via sponsorships with the English soccer clubs Manchester United and Liverpool has taken a turn now that General Motors has unexpectedly announced the brand’s withdrawal from Europe—this, even before Man U footballers have the chance to wear their Chevy logo-emblazoned jerseys.  Photos: Ewanick: Courtesy of General Motors;  Soccer: John Powell/Liverpool FC Via Getty I