Articles from AdWeek Advertising and branding

For those who haven't had the opportunity to try Google Glass, the wearable device can safely be described as a work-in-progress when it comes to utilities. But boy, does Glass shoot some pretty video.

When was the last time you saw a group of NFL fans huddled around a smartphone watching a game? Probably never, and that's not only because it’s impractical. Take this Sunday’s showdown between the Denver Broncos and Seattle Seahawks.

With a cute canine-powered commercial from Budweiser chewing up its competition ahead of the big game, I decided to ask dog expert Brian Hare why a pooch is so often an adman's best friend. "We share a lot of history with dogs that we do not share with any other animal," says Hare. "We've been evolving together for tens of thousands of years. This creates a special connection that is unique to our two species." Judging from his pedigree, Hare should know.

It's been an incredible week for new creative, with dozens of Super Bowl teasers and full ads released and other commercials elbowing their way for attention. Budweiser, Newcastle and Guinness all rolled out spots that went viral, while JCPenney got a head start on the Olympics and Cheerios unveiled a sequel to a notorious ad from last year. Watch our picks for the week's five best spots below, and vote for your favorite. If your favorite isn't shown here, tell us in the comments.