Specs Who Chrissy Tiegen Age 28 Accomplishments 2014 Sports Illustrated Swimsuit Issue cover model; founder/writer of So Delushious! cooking blog Base New York What’s the first information you consume in the morning? MSNBC is usually already on—Morning Joe, specifically—because my husband [John Legend] wakes up a little before I do.
Foursquare has been a darling of South by Southwest Interactive since launching at the festival in 2009. That won't be the case next week when SXSW's 20th installment kicks off in Austin. After years of taking over parking lots with actual foursquare games and throwing groovy dance parties under the Central Texas stars, Adweek has learned that CEO Dennis Crowley and Co. are skipping this year, instead choosing to keep their heads down on product development.
Nestlé is down to two agency finalists to handle creative responsibilities for its Purina Beneful dog food, sources said. The brand has been at Fallon, which did not defend. Spending for Beneful through the third quarter of 2013 was $40.7 million, according to Kantar Media. Beneful is the last of the Purina brands at the Publicis Groupe agency, which has worked on the company’s dog food for more than 25 years. Fallon most recently had also handled Purina Dog Chow, which quietly moved to corporate sibling Leo Burnett, per sources.
Powered by the voracious and indefatigable phenomenon that is The Walking Dead, AMC Networks enjoyed a strong fourth quarter, boosting ad sales revenue 31 percent to $205 million. Advertiser demand for the AMC zombie apocalypse drama and solid distribution gains helped lift the company’s net income by 133 percent to $35.4 million, up from $15.2 million in Q4 2012. Affiliate fees grew 9 percent in the quarter to $199 million.
In the past couple of years, the “longread” has been one of the most popular buzzwords among online publications, with outlets from BuzzFeed to The Atlantic touting investments in more deep-dive, longform journalism. Over at The Week, however, things are moving in an entirely different direction.
Learnist, an app that's grown to three million monthly active users in less than two years, is ready to test the so-called freemium market. For the uninitiated, "freemium" is a tactic in which a mobile app is offered for free before monetizing it through premium content.
Time Inc. has made a big digital hire as it prepares for its spinoff later this year, naming The Atlantic president M. Scott Havens as svp of digital for cash cow People, Time, Sports Illustrated and business brands. The appointment follows some upheaval at the publisher, which recently saw other digital talent including Mark Golin and Fran Hauser heading for the exits. Havens is the latest big name to leave Atlantic Media following Justin Smith’s departure for Bloomberg LP last year.
The Snapchat marketing train just keeps picking up steam.
The House Worldwide has announced its second piece of new business this month with the addition of Lenovo. The tech manufacturer said The House's network of communications partners will handle creative responsibilities in its Europe, Middle East and Africa region. On Feb.
PepsiMAX had an enormous viral hit last year with its "Test Drive" video, in which Jeff Gordon, in disguise, took a car salesman for the most terrifying ride of his life. With more than 40 million views, the spot was an unquestioned success. The only problem? A vocal minority complained that the stunt had been faked. Travis Okulski of auto blog Jalopnik was among the loudest critics.
