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Why Do Big Agencies Struggle In Southern California?

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 02:45

Earlier this month, Ogilvy & Mather Los Angeles cut 33 jobs, all but eliminating its ad agency presence (already drastically down from its 350 level in 2000). In December, DDB L.A. parted with longtime client Wells Fargo and relocated 30 agency employees to San Francisco.    Some 20 years ago, network agency offices were the dominant players in Southern California. They’d land a local anchor client—usually a car, entertainment or technology account—and try to build from there, despite the dearth of big marketers out West.

What Does a Programmatic Sales Chief Actually Do?

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 02:44

Specs Who Chip Schenck Age 43 New gig Vp, programmatic sales and strategy, Meredith Old gig Vp, publisher, development, PubMatic There’s still a learning curve around programmatic. Do you have an analogy you use to explain it? The Sotheby’s and Christie’s one is my favorite. Their job is to solicit as many buyers as they can. Then the piece comes up for bid. Instead of the paddles going up consecutively, all the paddles go up simultaneously in an RTB auction.

A Marketer’s Guide to SXSW

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 02:44

When Pigs Fly Focusing on what it does best, Gogo is bringing technology to consumers’ fingertips at 30,000 feet. On March 7 and 8, the in-flight WiFi provider will invite folks to a one-hour ride in the nine-seat plane it regularly uses as a test lab. But here’s the real draw: The cabin will be outfitted as a food truck, serving local favorite Keith’s BBQ during the flights.

Meet the Woman Behind Assassin’s Creed

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 02:44

Jade Raymond thinks it would be cool to live in a world in which traffic lights change on her command, one in which she has all the keys to all the locked doors. Nothing would be off limits. That’s kind of how Ubisoft’s star video game producer views the future of the industry—putting gamers in charge. And fittingly, this ability to control the world is the theme of her company’s next likely blockbuster game.

Piers Morgan Never Really Arrived on CNN and Now He's Leaving

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 02:42

Piers Morgan's daily show at 9 p.m. on CNN is ending, the host told the New York Times' David Carr. Morgan is one of the few remaining high-profile hires from Jonathan Klein's era at the cable network, which featured everything from a prime-time talk series hosted by recently resigned and disgraced New York governor Eliot Spitzer to an 8 p.m. show hosted by Campbell Brown (another show that didn't hit).

Netflix Pays to Bust Up Comcast Traffic Jam

Submitted by Anonymous (not verified) on Sun, 02/23/2014 - 20:26

In a move that seems certain to have a profound impact on how Netflix negotiates with other broadband providers going forward, the streaming video service on Sunday announced it has agreed to pay Comcast for direct access to the cable operator’s network. The deal ends a stalemate between Netflix and the cable giant, which had demanded payment in exchange for Netflix’s request to connect its servers to Comcast’s broadband network. Netflix had been hoping for a free ride.

FCC Suspends Controversial Newsroom Study

Submitted by Anonymous (not verified) on Fri, 02/21/2014 - 22:17

The Federal Communications Commission said Friday it has pulled the plug on its controversial study that proposed sending researchers into the stations it licenses to inquire about the editorial process. "In the course of FCC review and public comment, concerns were raised that some of the questions may not have been appropriate. Chairman [Tom] Wheeler agreed that survey questions in the study directed toward media outlet managers, news directors, and reporters overstepped the bounds of what is required.

2 Shops Chase Estée Lauder's Global Creative Account

Submitted by Anonymous (not verified) on Fri, 02/21/2014 - 21:08

Estée Lauder is in the final stages of a search for an agency to handle a global creative assignment, as the cosmetics giant continues to rethink its agency roster. The assignment includes both traditional and digital advertising for the flagship brand, according to sources. Global media spending could not be ascertained, but in the U.S. alone the brand spent more than $120 million in media in 2002 and about $80 million in the first nine months of 2013, according to Nielsen. Those figures don't include online spending.

6 Bold Moves That Would Jumpstart Apple

Submitted by Anonymous (not verified) on Fri, 02/21/2014 - 18:35

The Apple Tesla iCar is not so far fetched now, is it? It’s long been a vision of many Apple watchers that the iPhone maker could buy the electric car maker and build the ultimate mobile device. Wall Street analysts like Colin Gillis of BGC Partners has aid that Tesla is just the kind of forward-thinking, growth company, product category that Apple needs. CEO Tim Cook’s company has not had a world-altering hit product since the iPad in 2010, and since then it’s been all about incremental upgrades to hardware and fresh software, but no new product line on its balance sheet.