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BBDO Wins Wish-Bone

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 19:00

BBDO New York has further strengthened its relationship with Pinnacle Foods by adding the company’s newly-acquired Wish-Bone brand. The line of salad dressings had previously been handled by Barton F. Graf 9000 which added the business, then owned by Unilever, in 2012.

Ad of the Day: Arthur C. Clarke Introduces BMW i Electric Cars on the Olympics

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 18:57

RAM did it with Paul Harvey. Apple did it with Walt Whitman (by way of Robin Williams). Visa did it with Amelia Earhart. Now, it's BMW's turn to use the poetic words of a long-ago visionary to sell a modern product. The automaker is using a recording of Arthur C. Clarke to celebrate the promise of the future, as realized today by the new BMW i series of electric cars.

NBC Snows Over Rivals in First Night of Winter Olympics

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 18:14

NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 19.6 million viewers and a preliminary 5.8 rating among adults 18-49. Because the first night of competition was uncharacteristically scheduled before the Opening Ceremonies, event-to-event comparisons may be a bit misleading. That said, on Saturday, Feb.

TripAdvisor Launches Another Creative Review [Updated]

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 18:12

TripAdvisor is looking for another creative agency less than a year after it said it hired The Fantastical, a start-up agency founded by former Mullen group creative directors Michael Ancevic and Steve Mietelski, which was retained by the travel site in May after a review. The Fantastical's CCO Ancevic said the agency was never appointed as creative lead, and was given only a project.

What Brands in Sochi Are Doing for Security May Surprise You

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 17:30

C-level brand executives are descending on Sochi to do what big companies often do at the Olympics and other huge sports events—curry favor with clients and partners by showing them a fantastic time. But behind the scenes, the execs typically have specialized operatives who quietly but painstakingly make sure the guests' trips go well. Though history continues to complicate what that means.

Adweek's Top 5 Commercials of the Week: Feb. 1-7

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 13:08

Weary of the Super Bowl commercials? So are we. For this week's Ads of the Week collection, we move on to other spots released since the game ended—with the exception of Jamie Casino's epic local Super Bowl ad, which we couldn't help but include. Watch our picks for the week's five best spots below, and vote for your favorite. If your pick isn't shown here, tell us in the comments.

EverBank Hires a New Creative Shop

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 11:00

A bank whose lead agency closed has found a new home. DiMassimo Goldstein in New York has landed creative and media responsibilities for EverBank, an online player that's based in Jacksonville, Fla. Annual media spending is estimated at $15 million. Previously, EverBank's lead shop was Carton Donofrio Partners in Baltimore. But that shop closed in the fall, triggering a search for a new agency.

4 Burning Questions About CBS’ New NFL Package

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 22:54

In securing the rights to the National Football League’s new Thursday night franchise, CBS effectively pulled the rug out from under its broadcast competition. While it’s no secret that NBC has been having a rough time of it on the crucial night, Fox isn’t faring all that well on fall Thursdays, either. (While its 8 p.m.

More Bad News for Mailing Industry: Senate Committee Advances Postal Reform Act

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 22:34

The bad news for the mailing industry keeps on coming, dimming the prospects that the two-year-old postal rate hike that went into effect days ago will end. On Thursday, the Senate committee on homeland security and government affairs voted 9-1 to advance to the Senate floor the Postal Reform Act, a bill sponsored by chairman and ranking member Sens.