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The Branding Potential Behind Some of Mobile Messaging’s Big Players

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 03:07

There are currently about 1.3 billion smartphones in use globally. By 2017, it’s expected that 2.5 billion users will connect through messaging-based apps. Snapchat. Line. Whisper. Tango. These are just some of the call names of a new messaging code that advertisers are trying to understand and speak themselves. They are the new social platforms—entirely mobile and thoroughly engaging, particularly for youth. Until recently, innovative social media marketing meant campaigns built for Facebook and Twitter, and maybe Tumblr.

Two of the Oscars' Biggest Sponsors Have Decided Not to Return This Year

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 03:03

After a lengthy stretch during which they served as exclusive category sponsors of the Academy Awards, Hyundai and Coca-Cola have decided to leave the red carpet behind. The automaker and soft drink giant told Adweek that they would not be buying time in this year’s Oscars gala, which is set to air Sunday, March 2 on ABC.

Chevy Paid $560 Million to Sponsor Manchester United, and Now It's Pulling Out of Europe

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 03:00

Chevrolet’s desire to become a global brand via sponsorships with the English soccer clubs Manchester United and Liverpool has taken a turn now that General Motors has unexpectedly announced the brand’s withdrawal from Europe—this, even before Man U footballers have the chance to wear their Chevy logo-emblazoned jerseys.  Photos: Ewanick: Courtesy of General Motors;  Soccer: John Powell/Liverpool FC Via Getty I

SundanceTV President Is on the Lookout for Flawed Characters

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 02:58

Specs Who Sarah Barnett Age 48 New gig President and general manager, SundanceTV, just green-lit The Red Road Old gig President and gm, Sundance Channel The Sundance Channel was recently rebranded as just SundanceTV. What’s changing? It partly is just changing the logo. Because you have to live on so many screens these days—some of them super small—the fewer letters they have in their names, the better.

Some 'Real Americans' Don't Like Coke's Super Bowl Spot

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 01:40

America is a diverse place, with a wide diversity of opinions on what it means to be an American. As Coke is quickly finding out. The brand's touching It's Beautiful Super Bowl spot, which featured a multiethnic cast of characters singing America the Beautiful in English and lots of other languages, didn't go over well with some viewers.

JC Penney Isn't Drunk Tweeting the Super Bowl—It's Wearing Mittens

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 00:52

Nicely played, JC Penney. In the last hour, the retailer's Twitter account has tweeted messages that appeared to be typed by an intoxicated individual. But it was all just a Super Bowl stunt, apparently, to promote the fact that it sells mittens. What's more, Doritos and Kia's social media teams were goaded into taking jabs at JC Penney. Check out how the situation developed in the tweets below.

Terry Bradshaw to Sit Out Super Bowl

Submitted by Anonymous (not verified) on Sun, 02/02/2014 - 23:09

Fox studio analyst Terry Bradshaw will sit out the network’s coverage of Sunday’s Super Bowl, as he mourns the passing of his father, William Marvin Bradshaw. The elder Bradshaw passed away Thursday, Jan. 30, after a long illness. He was 86. A veteran of the U.S. Navy, Bill Bradshaw is survived by his wife, two siblings, three sons and 12 grandchildren.

Tide Will Try to Hijack Butterfinger's Super Bowl Spot with Vines

Submitted by Anonymous (not verified) on Sun, 02/02/2014 - 22:24

In what promises to be an active four hours of social-media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned. Working with marketing companies DeVries, Saatchi New York and Digitas, the detergent plans to push out 10 to 20 Vine videos, according to a representative for the brand, while supporting the social spots with Promoted Tweets on Twitter and Facebook ads.