Viacom Sees a Softer Scatter Market in November, Recovers in December
Submitted by Anonymous (not verified) on Thu, 01/30/2014 - 21:07Viacom's Q4 earnings call included the first discussion of scatter cable prices so far, with the company reporting a 3 percent increase in the market "tempered somewhat by ratings at MTV in a softer marketplace in the month of November," according to Philippe Dauman, president and CEO of the company. Dauman pointed instead to the international market, which is growing at a faster clip than domestic and helped to offset some of the losses.