With more than 625,000 followers, Teen Vogue is one of the biggest magazine brands on Instagram (among fashion magazines, second only to big sister Vogue). Now the magazine is enlisting that social following to capitalize on the native advertising trend.
There are currently about 1.3 billion smartphones in use globally. By 2017, it’s expected that 2.5 billion users will connect through messaging-based apps. Snapchat. Line. Whisper. Tango. These are just some of the call names of a new messaging code that advertisers are trying to understand and speak themselves. They are the new social platforms—entirely mobile and thoroughly engaging, particularly for youth. Until recently, innovative social media marketing meant campaigns built for Facebook and Twitter, and maybe Tumblr.
After a lengthy stretch during which they served as exclusive category sponsors of the Academy Awards, Hyundai and Coca-Cola have decided to leave the red carpet behind. The automaker and soft drink giant told Adweek that they would not be buying time in this year’s Oscars gala, which is set to air Sunday, March 2 on ABC.
In the past four months, there’s been a barrage of magazine cover controversies. Kate Winslet, Lady Gaga and Kerry Washington were seen as being overly airbrushed by Vogue, Glamour and Lucky, respectively.
Chevrolet’s desire to become a global brand via sponsorships with the English soccer clubs Manchester United and Liverpool has taken a turn now that General Motors has unexpectedly announced the brand’s withdrawal from Europe—this, even before Man U footballers have the chance to wear their Chevy logo-emblazoned jerseys. Photos: Ewanick: Courtesy of General Motors; Soccer: John Powell/Liverpool FC Via Getty I
Specs Who Sarah Barnett Age 48 New gig President and general manager, SundanceTV, just green-lit The Red Road Old gig President and gm, Sundance Channel The Sundance Channel was recently rebranded as just SundanceTV. What’s changing? It partly is just changing the logo. Because you have to live on so many screens these days—some of them super small—the fewer letters they have in their names, the better.
America is a diverse place, with a wide diversity of opinions on what it means to be an American. As Coke is quickly finding out. The brand's touching It's Beautiful Super Bowl spot, which featured a multiethnic cast of characters singing America the Beautiful in English and lots of other languages, didn't go over well with some viewers.
Nicely played, JC Penney. In the last hour, the retailer's Twitter account has tweeted messages that appeared to be typed by an intoxicated individual. But it was all just a Super Bowl stunt, apparently, to promote the fact that it sells mittens. What's more, Doritos and Kia's social media teams were goaded into taking jabs at JC Penney. Check out how the situation developed in the tweets below.
Fox studio analyst Terry Bradshaw will sit out the network’s coverage of Sunday’s Super Bowl, as he mourns the passing of his father, William Marvin Bradshaw. The elder Bradshaw passed away Thursday, Jan. 30, after a long illness. He was 86. A veteran of the U.S. Navy, Bill Bradshaw is survived by his wife, two siblings, three sons and 12 grandchildren.
In what promises to be an active four hours of social-media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned. Working with marketing companies DeVries, Saatchi New York and Digitas, the detergent plans to push out 10 to 20 Vine videos, according to a representative for the brand, while supporting the social spots with Promoted Tweets on Twitter and Facebook ads.
