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NGDATA enables marketers to design and deliver data-driven, individualised campaigns in minutes, not weeks

Submitted by Anonymous (not verified) on Tue, 06/18/2019 - 07:30

Intelligent Engagement Platform unlocks the power of personalisation for every marketer – no data science degree neededLONDON – June 18, 2019 – NGDATA today announces a new platform that transforms marketers’ ability to tailor campaigns to individual consumers, enabling them to set up data-rich, insight-driven customer campaigns in minutes rather than weeks.NGDATA’s Intelligent Engagement Platform (IEP) has been engineered to overcome the challenges of turning huge volumes of data into individually tailored campaigns which create...

Source: RealWire

Visable Is Europe’s B2B Champion - New Umbrella for “Wer liefert was”, EUROPAGES and Gebraucht.de

Submitted by Anonymous (not verified) on Thu, 06/06/2019 - 13:49

Hamburg – The leading B2B marketplace “Wer liefert was” (wlw) and the B2B platform EUROPAGES are now part of the new corporate brand Visable. Both platforms will continue as Visable brands respectively, as will the online marketing services already offered today, which companies can use to extend their reach beyond the B2B marketplaces. As a Google Premium and Microsoft Advertising Partner, Visable also provides search engine advertising and retargeting campaigns. The aim is to position...

Source: RealWire

Search marketing agency iThinkMedia rebrands as Honcho

Submitted by Anonymous (not verified) on Wed, 06/05/2019 - 08:47

Hertfordshire-based search marketing agency rebrands to reflect its leading experience in retail and automotive sectorsHertfordshire - June 2019: Digital agency iThinkMedia – which offers Search Engine Marketing solutions – today announces its rebrand to become Honcho. This change is to reflect its leading status and niche ambition as an automotive and retail agency, and to adapt to changing times in the industry.“Search has evolved massively over the last 10 years and continues to do so...

Source: RealWire

Kingsley Napley And Zylpha Collaborate On Bundling Innovation

Submitted by Anonymous (not verified) on Tue, 06/04/2019 - 12:06

Leading legal technology innovator Zylpha (www.zylpha.com) has collaborated with internationally recognised law firm Kingsley Napley to develop an innovative new document bundling toolset. Amongst the all-new functionality is a unique ‘Bundle Import Tool’. This makes it easy for Kingsley Napley to partition incoming bundles, according to specific documents or sections, when adding files to their own bundles. The innovative new toolset, originally designed for use with the practice’s Mattersphere case management system, drives process efficiency...

New Study Reveals Positive Impact of Page Speed on Google Rankings

Submitted by Anonymous (not verified) on Thu, 05/16/2019 - 12:12

Searchmetrics uses Google Lighthouse to analyze Google Ranking Factors 2019Even highly-ranked sites neglect accessibility for the visually impaired and blind San Mateo, May 16, 2019 ‒ Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to a new Searchmetrics study conducted using Google’s open-source website auditing tool, Google Lighthouse[1]. And higher ranking sites in general are more likely to use modern web technologies such as...

Source: RealWire

New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

Submitted by Anonymous (not verified) on Tue, 04/02/2019 - 11:56

Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram.And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59%...

Source: RealWire

Winners Announced at 2019 Influencer Marketing Awards

Submitted by Anonymous (not verified) on Wed, 03/27/2019 - 10:03

Over 270 attended the inaugural awards ceremonyWednesday 27th March 2019: The Influencer Marketing Awards, championing the very best influencer marketing campaigns of the last year, has announced its winners in London. With senior representatives from the industry's leading agencies, brands, influencers and technologies in attendance at the Sheraton Grand, the winners of all 24 categories were celebrated on Tuesday night; with the Grand Prix award being awarded to MSL UK & Renault’s year-long ‘#BehindCarDoors’ campaign.As...

Source: RealWire

New Searchmetrics Lighthouse Ranking Factors Reports Deliver Custom Insights for Search Success

Submitted by Anonymous (not verified) on Wed, 03/20/2019 - 13:05

Combined insights from Google Lighthouse and SearchmetricsUsing each customer’s keywords to compare search performance in individual market against thousands of direct competitors San Mateo, March 20, 2019 ‒ Searchmetrics is combining insights from Google Lighthouse with its own extensive search data to give SEO professionals a fully-customized, comprehensive report highlighting the Google ranking factors that matter most to their specific market. Each Lighthouse Ranking Factors report comes complete with concrete recommendations for improving search performance...

Searchmetrics appoints new Chief Operating Officer, Britta Mühlenberg

Submitted by Anonymous (not verified) on Wed, 03/06/2019 - 13:05

New Searchmetrics' COO will be focused on driving sustained growth to the benefit of customers, investors and employeesBerlin and San Mateo, March 6, 2019 ‒ Searchmetrics, the search and content marketing platform, has promoted Britta Mühlenberg to the newly-created position of Chief Operating Officer (COO). Mühlenberg, who was previously VP of Human Resources at Searchmetrics, will be focused on rolling out the company strategy, ensuring all parts of the global business organization work together to...

Source: RealWire

Wikipedia and YouTube Dominate Search Results Globally, a New Study Finds

Submitted by Anonymous (not verified) on Thu, 02/28/2019 - 13:00

… Amazon is in the top ten most visible websites on Google in six countriesSan Mateo, February 28, 2019 - Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France. Second comes YouTube, which also saw the biggest absolute improvement in search performance over the whole of 2018 in all the countries analyzed.The...

Source: RealWire